Chief Revenue Officer

Strategic Growth and Leadership Expansion for Minut

Company Overview: Minut is a leading provider of noise, occupancy, motion, temperature, and smoke monitoring solutions catering to the Short-Term Rental (STR) market, with plans to expand into adjacent verticals such as Long-Term Rentals (LTRs), student accommodation, apartment hotels, and multifamily/BTR (Build-to-Rent). Established in 2014, the company has successfully transitioned from a hardware-centric model to Software as a Service (SaaS), achieving an impressive Annual Recurring Revenue (ARR) of $6 million installed and nearing $7 million contracted for 2024. Minut serves over 17,000 customers, with 85% fitting its Ideal Customer Profile (ICP) of vacation rentals, primarily large Airbnb operators and property management companies.
With a global employee and customer presence spanning Sweden, the UK, the US, France, and Spain, Minut’s ARR growth rate remains strong, supported by a high Net Revenue Retention (NRR) of 140% in 2024. In the early evolution of their enterprise journey, most significant enterprise deals have so far have been in Europe, further solidifying its market leader status. North America remains a key strategic focus for growth across all customer segments.

Competitor Landscape: In a competitive PropTech ecosystem, Minut’s key rivals include Alertify and WYND. Notably, Rest, formerly NoiseAware, has pivoted toward hotels, leaving Minut with clear opportunities for market leadership in both STR and LTR. Minut maintains a strong market position, with only 8% of pitches lost to competitors. The landscape’s fragmented nature highlights the need for a comprehensive end-to-end offering, encompassing noise, security, smoke detection, indoor climate monitoring, and guest safety.

Customers & Revenue: Minut generates 60% of its revenue in the US, with further expansion opportunities in the UK (15-20%) and European markets, particularly Italy, Spain, France, and Germany. The company’s recent traction includes 20 high-value deals closed, each with an Average Contract Value (ACV) approaching or exceeding $100k. Key examples, such as Rio Tinto’s STR presence for employees (an inbound opportunity), illustrate the potential for further scaling into enterprise-level deals.

Challenges: Minut’s primary challenge is accelerating growth to capitalise on significant market opportunities. While achieving impressive revenue figures, the company must implement growth strategies to navigate its transition into enterprise sales motions and target new verticals. Additional challenges include building out the leadership team to drive execution in these areas, with a focus on enterprise sales and LTR markets.

Opportunity: Minut’s strong inbound sales pipeline in STR and burgeoning long-term rental deals underscore a vast opportunity within BTR, Student accommodation, and Hotel Apartments. The company’s market leader status and reputation provide a solid foundation for expanding enterprise partnerships with key players such as Greystar and Blackstone. Minut is positioned to ascend the market pyramid and achieve its near-term ARR target of $10 million and significantly accelerate growth beyond. 

Requirement: To unlock its full potential, Minut seeks to appoint a Chief Revenue Officer (CRO) who will oversee the entire revenue team and drive the company’s growth strategy. The ideal candidate should:

• Bring experience in the $10-100 million ARR growth phase, ideally with prior exposure to sub-$10 million ARR stages.
• Possess a proven track record in B2B SaaS, preferably with a blend of software and hardware experience.
• Demonstrate adaptability to transcend verticals, with loyalty, grit, and evidence of navigating growth journeys.
• Exhibit strong leadership, clear communication, and the ability to see strategic steps ahead.
• Show expertise in opening new verticals and geographies, scaling teams, and driving 100%+ growth rates.
• Be comfortable executing without direct team responsibility initially, while scaling the team over time.
• Have a history of long tenure and successful exits, showcasing the ability to deliver results through to outcomes.

Investor View: Minut’s investors remain fully committed to the company’s growth journey and recognize the urgency of upgrading leadership to maintain momentum. With channel partnerships, regulatory tailwinds, and untapped segments offering significant opportunities, the CRO’s role will shape the company’s future commercial model beyond revenue generation.

Conclusion: Minut is at an exciting juncture, poised for accelerated growth and market leadership. With the appointment of a high-performing, visionary CRO, the company aims to seize emerging opportunities and realize its ambitious revenue targets. Strengthened by enhanced leadership, Minut is primed to become a formidable force in the industry.